Like most Louisiana boomers, they enjoy life. They live in a great place, are financially secure and surrounded by friends and family. Whether it’s voting for the local school board or volunteering for their charity of choice, life has meaning. And they still like to shop until they drop.
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Plus, they have one other thing in common with so many Louisiana boomers – newspapers. They rely on local news about the community they love, and the great deals they love almost as much. While they still enjoy a good read of the daily paper, they’re excited about the new and innovative ways they can also get the information they need digitally. After all, you’ve got to keep up with the times.
81%
of all Louisiana Boomers read print or digital newspapers every month
Source: 2021 Louisiana Market Study by Coda Venture
How Boomers read newspaper media
69%
of Louisiana Boomers read newspaper media in print form
News Website
48%
of Louisiana Boomers read newspaper media on newspaper websites
Social Media
32%
of Louisiana Boomers read newspaper media in print form
App
17%
of Louisiana Boomers read newspaper media on newspaper app
eMail
Newsletter
16%
of Louisiana Boomers read newspaper media via email newsletters
what they do
what they buy
VOTE
96%
of Louisiana Boomers vote in state | national elections
HOME Owners
91%
of Louisiana Boomers are home owners
travel
76%
of Louisiana Boomers take vacation
Print ads
58%
of Louisiana Boomers read newspaper print advertisements
Garden
58%
of Louisiana Boomers garden and yardwork
01
Groceries
02
Drug store products
03
Dental Services
04
Healthcare Services
05
Restaurants and Bars
06
Financial Services
07
Liquor/Wine/Beer
08
Home Services
09
Home Improvement
10
Home Furnishings