Blog | LPA Marketing

Unveiling the Power of Press Releases: 6 Hidden Benefits for Your Business

LPA Marketing

Mar 293 min read

Unveiling the Power of Press Releases: 6 Hidden Benefits for Your Business

In today's fast-paced digital world, where information is constantly at our fingertips, businesses face the challenge of standing out...

192 views

The Untapped Potential: Lead Generation for Louisiana Businesses

LPA Marketing

Mar 53 min read

The Untapped Potential: Lead Generation for Louisiana Businesses

In the realm of business, generating leads is akin to mining gold. It's the lifeblood that fuels growth, sustains revenue, and propels...

19 views

How to save time, be better informed and help your community

Jerry Raehal

Jan 303 min read

How to save time, be better informed and help your community

Perhaps you can relate. It’s early morning. You’re tired. You’re blurry eyed. You’re looking for something to help you wake up. Perhaps...

24 views

Tangible benefits of newspaper advertising cannot be overlooked

LPA Marketing

May 23, 20232 min read

Tangible benefits of newspaper advertising cannot be overlooked

In a world where digital advertising is everywhere, it can be easy to forget the value of a tangible and physical form of advertising,...

36 views

Print + Pixel: Increase your ROI by combining newspaper and digital advertising

LPA Marketing

Apr 28, 20234 min read

Print + Pixel: Increase your ROI by combining newspaper and digital advertising

Want to maximize your Return of Investment on your marketing? A proper combination of print and pixel is a way to go. Let’s unpack the...

44 views

Want to take your content marketing to the next level? Think about newspaper media

LPA Marketing

Apr 11, 20233 min read

Want to take your content marketing to the next level? Think about newspaper media

Getting your message out to readers can be a daunting task. But with brand content generation via newspaper media, you have the advantage...

17 views

Jerry Raehal

Mar 31, 20231 min read

LPA Marketing has relocated

LPA Marketing, the marketing division of the Louisiana Press Association, and the LPA have relocated. Their new address is: 4000 S....

9 views

Programmatic vs. newspaper website advertising: The real difference

LPA Marketing

Dec 18, 20222 min read

Programmatic vs. newspaper website advertising: The real difference

With the digital age comes a plethora of options for advertising. From social media and programmatic to newspaper websites, it can be...

44 views

Don't Sleep on Newspaper Advertising: It Can Benefit Your Business More Than You Might Think

LPA Marketing

Dec 18, 20224 min read

Don't Sleep on Newspaper Advertising: It Can Benefit Your Business More Than You Might Think

Are you wondering if newspaper advertising is still relevant in today's digital world? The answer is yes! In this article, we'll explore...

64 views

Want to sell more digital? It's a great question

Jerry Raehal

Jul 15, 20222 min read

Want to sell more digital? It's a great question

Do you want to know the secret to selling more digital? Offer it. Consider the following tidbit from the 2021 Borrell Associates survey...

77 views

Jerry Raehal

May 17, 20222 min read

Introducing LPA Brand Content Studio: Content Generation plus Reach

You have likely heard the saying, "If a tree falls in a forest and no one is around to hear it, does it make a sound?" Similarly, if you...

7 views

7 mostly-free to dos for getting people to attend your event

Jerry Raehal

May 17, 20223 min read

7 mostly-free to dos for getting people to attend your event

Putting on events can be exciting, community engaging and strenuous. However, there is nothing more frustrating than putting work into an...

13 views

Seven tips for a stand-out press release

Dana Wilbert & Jerry Raehal

Aug 19, 20213 min read

Seven tips for a stand-out press release

You have a message and you want to get it out. Sending a press release to media outlets is an effective tool ... if the outlets run it....

105 views

A marketing concept to help you rest easy

Jerry Raehal

Jun 18, 20213 min read

A marketing concept to help you rest easy

Help your business standout with Brand Marketing Each morning when I awoke, my back hurt. I wasn’t sleeping well and neither was my wife....

35 views

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