LPA Marketing
Unveiling the Power of Press Releases: 6 Hidden Benefits for Your Business
In today's fast-paced digital world, where information is constantly at our fingertips, businesses face the challenge of standing out...
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LPA Marketing
Mar 53 min read
The Untapped Potential: Lead Generation for Louisiana Businesses
In the realm of business, generating leads is akin to mining gold. It's the lifeblood that fuels growth, sustains revenue, and propels...
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Jerry Raehal
Jan 303 min read
How to save time, be better informed and help your community
Perhaps you can relate. It’s early morning. You’re tired. You’re blurry eyed. You’re looking for something to help you wake up. Perhaps...
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LPA Marketing
May 23, 20232 min read
Tangible benefits of newspaper advertising cannot be overlooked
In a world where digital advertising is everywhere, it can be easy to forget the value of a tangible and physical form of advertising,...
36 views
LPA Marketing
Apr 28, 20234 min read
Print + Pixel: Increase your ROI by combining newspaper and digital advertising
Want to maximize your Return of Investment on your marketing? A proper combination of print and pixel is a way to go. Let’s unpack the...
44 views
LPA Marketing
Apr 11, 20233 min read
Want to take your content marketing to the next level? Think about newspaper media
Getting your message out to readers can be a daunting task. But with brand content generation via newspaper media, you have the advantage...
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Jerry Raehal
Mar 31, 20231 min read
LPA Marketing has relocated
LPA Marketing, the marketing division of the Louisiana Press Association, and the LPA have relocated. Their new address is: 4000 S....
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LPA Marketing
Dec 18, 20222 min read
Programmatic vs. newspaper website advertising: The real difference
With the digital age comes a plethora of options for advertising. From social media and programmatic to newspaper websites, it can be...
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LPA Marketing
Dec 18, 20224 min read
Don't Sleep on Newspaper Advertising: It Can Benefit Your Business More Than You Might Think
Are you wondering if newspaper advertising is still relevant in today's digital world? The answer is yes! In this article, we'll explore...
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Jerry Raehal
Jul 15, 20222 min read
Want to sell more digital? It's a great question
Do you want to know the secret to selling more digital? Offer it. Consider the following tidbit from the 2021 Borrell Associates survey...
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Jerry Raehal
May 17, 20222 min read
Introducing LPA Brand Content Studio: Content Generation plus Reach
You have likely heard the saying, "If a tree falls in a forest and no one is around to hear it, does it make a sound?" Similarly, if you...
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Jerry Raehal
May 17, 20223 min read
7 mostly-free to dos for getting people to attend your event
Putting on events can be exciting, community engaging and strenuous. However, there is nothing more frustrating than putting work into an...
13 views
Dana Wilbert & Jerry Raehal
Aug 19, 20213 min read
Seven tips for a stand-out press release
You have a message and you want to get it out. Sending a press release to media outlets is an effective tool ... if the outlets run it....
105 views
Jerry Raehal
Jun 18, 20213 min read
A marketing concept to help you rest easy
Help your business standout with Brand Marketing Each morning when I awoke, my back hurt. I wasn’t sleeping well and neither was my wife....
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